FIBA events name changes - what's in a name?
By ALAN WALLS Welcome to the International Basketball Opinion, the only blog specifically dedicated to international basketball news, business and current events. “What's in a name? That which FIBA calls a competition by any other name would be as recognized?” – Coach Bill Shakespeare, head coach of the London Lords. During the pandemic many individuals and organizations have taken advantage of the free time to reevaluate their goals, mission and strategies. It is therefore a great opportunity for FIBA to reconsider its event naming and branding strategies. In 2002, FIBA launched their ONE FAMILY campaign which included renaming the five regional confederations and bringing them under the global FIBA umbrella. FIBA Europe FIBA Americas FIBA Africa FIBA Asia FIBA Oceania For competition purposes Asia and Oceania have since been combined and countries from the two regions complete in “Asia” events. Simple. Concise. Uniform. Yet, still 18 y